Does it work? : 10 principles for delivering true business value in digital marketing / Shane Atchison, Jason Burby ; foreword by Sir Martin Sorrell, CEO, WPP.
نوع المادة : نصالناشر:New York : McGraw-Hill Education, 2015وصف:xii, 355 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071847865 (hardback)
- 0071847863 (hardback)
- HF5415.13 .A877 2015
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 .A877 2015 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000035122 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.13 A523 2000 Strategic marketing management : meeting the global marketing challenge / | HF5415.13 .A54 2008 التخطيط التسويقي : مفاهيم و تطبيقات / | HF5415.13 .A54 2008 التخطيط التسويقي : مفاهيم و تطبيقات / | HF5415.13 .A877 2015 Does it work? : 10 principles for delivering true business value in digital marketing / | HF5415.13 .B34 2008 استراتيجيات التسويق / | HF5415.13 .B34 2008 استراتيجيات التسويق / | HF5415.13 .B34 2008 استراتيجيات التسويق / |
Includes bibliographical references (pages 337-340) and index.
"You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward...Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future..That's where this groundbreaking marketing guide comes into play...From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work..."-- Provided by publisher.