Technology, business and the market : from R. and D. to desirable products / John S. Sheldrake.
نوع المادة :
نصالناشر:Farnham, Surrey ; Burlington, VT : Gower, [2014]تاريخ حقوق النشر: ©2014وصف:102 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781409454557
- 140945455X
- HF5415.2 .S52 2014
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 .S52 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000035147 |
Includes bibliographical references and index.
Ch. 1 Introduction -- chapter 2 Contextual and Theoretical Considerations -- chapter 3 Science, R and D and Technological Development -- chapter 4 Innovators and Entrepreneurs -- chapter 5 Industrial Design and Innovation -- chapter 6 Impacts of Technological Change -- chapter 7 Marketing Policy and Strategy -- chapter 8 Marketing and Its Discontents -- chapter 9 Sustainability -- chapter 10 Conclusions.
John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.
