Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
نوع المادة :
نصالناشر:New York : Routledge, Taylor and Francis Group, 2017الطبعات:Second Editionوصف:vi, 449 pages ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138919518 (hbk)
- 9781138919525 (pbk)
- HF5415.55 .G35 2017
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.55 .G35 2017 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000036281 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.55 .G35 2017 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000044020 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
Revised edition of CRM, 2013.
CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities.
