Managing global business / Michael Wynn-Williams.

Includes bibliographical references and index.

Globalisation and the new international environment -- International growth and diversification -- International risk analysis -- International market analysis -- International market entry -- International marketing -- Managing exporting and importing -- Foreign direct investment -- International value and supply chains -- International business strategies -- Global strategic alliances -- Organisational issues -- The international regulatory framework -- International accounting -- International finance -- International culture and business -- International human resource management -- Corporate social responsibility.

This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.