The campaign manager : running and winning local elections / Catherine Shaw.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780813350790
- 0813350794
- 9781138589278
- 1138589276
- JS395 .S43 2018
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JS395 .S43 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000044338 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JS395 .S43 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000044353 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
JS395 .O55 2012 Local elections and the politics of small-scale democracy / | JS395 .O55 2012 Local elections and the politics of small-scale democracy / | JS395 .S43 2018 The campaign manager : running and winning local elections / | JS395 .S43 2018 The campaign manager : running and winning local elections / | JS422 H285 1999 Governing metropolitan areas : response to growth and change / | JS422 H285 1999 Governing metropolitan areas : response to growth and change / | JS426 F67 1997 The political economy of special-purpose government / |
Includes bibliographical references and index.
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies. --Publisher
Before you begin -- Precinct analysis: the sinners, the saints, and the savables -- The campaign team and volunteer organization -- Campaign messaging -- Fundraising -- Digital and social media -- Traditional media: print, radio, and TV -- Targeting voters -- Lawn signs -- The candidate campaign -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign plan -- After the ball.