Social communication in advertising / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, Kyle Asquith.
نوع المادة : نصالناشر:New York, NY : Routledge, 2018الطبعات:Fourth Editionوصف:ix, 431 pages ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138094550
- 1138094552
- 9781138094567
- 1138094560
- HF5827 .S63 2018
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5827 .S63 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000045578 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5827 .S63 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000045582 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5827 S387 1996 Best ads : shock in advertising / | HF5827 S63 2005 Social communication in advertising : consumption in the mediated marketplace / | HF5827 S63 2005 Social communication in advertising : consumption in the mediated marketplace / | HF5827 .S63 2018 Social communication in advertising / | HF5827 .S63 2018 Social communication in advertising / | HF5827.2 T7612 1998 التنظيم الجديد | HF5827.9 .A25 2012 Swift viewing : the popular life of subliminal influence / |
Revised edition of Social communication in advertising, 2005.
Includes bibliographical references and index.
Fourth edition revised by Kyle Asquith.
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index.
"Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century"-- Provided by publisher.