Policymaking for citizen behavior change : a social marketing approach / Nancy R. Lee.

Includes bibliographical references and index.

Citizen behavior change for good : three options -- More on the social marketing option -- Social marketing to improve public health -- Social marketing to reduce fatal and nonfatal injuries -- Social marketing to protect the environment -- Social marketing to engage communities -- Social marketing to enhance financial well-being -- Social marketing to increase academic performance -- Assessment tools and decision criteria -- Supporting a successful social marketing approach : the policymaker's role -- Appendix A: Social marketing plan example : youth suicide prevention -- Appendix B: Social marketing plan example : emergency preparedness.