Connect : how to use data and experience marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781118963616 (hardback)
- HF5415.1265 .P486 2014
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .P486 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30020000049068 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .P486 2014 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000049276 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .P486 2014 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30020000049007 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1265 .M69 2018 Video marketing strategy : harness the power of online video to drive brand growth / | HF5415.1265 .N26 2001 تكنولوجيا المعلومات والاتصالات والانترنت : بحوث التسويق والمستهلك / | HF5415.1265 .N26 2001 تكنولوجيا المعلومات والاتصالات والانترنت : بحوث التسويق والمستهلك / | HF5415.1265 .P486 2014 Connect : how to use data and experience marketing to create lifetime customers / | HF5415.1265 .P486 2014 Connect : how to use data and experience marketing to create lifetime customers / | HF5415.1265 .P486 2014 Connect : how to use data and experience marketing to create lifetime customers / | HF5415.1265 Q83 2011 Socialnomics : how social media transforms the way we live and do business / |
Includes bibliographical references and index.
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "-- Provided by publisher.