The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz.
نوع المادة : نصالناشر:New York : Atria Books, 2011وصف:viii, 229 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781451671865
- 1451671865
- 9781451671889
- 1451671881
- 9781451671872
- 1451671873
- HF5415.1265 .S385 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .S385 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000046216 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1265 .S3688 2012 Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / | HF5415.1265 .S3688 2012 Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / | HF5415.1265 S384 1997 Webonomics : nine essential principles for growing your business on the World Wide Web / | HF5415.1265 .S385 2011 The impulse economy : understanding mobile shoppers and what makes them buy / | HF5415.1265 .S3912 2010 الأساليب الحديثة للعلاقات العامة و التسويق : أحدث ثورة لإكترونيات الإنترنت / | HF5415.1265 .S3912 2010 الأساليب الحديثة للعلاقات العامة و التسويق : أحدث ثورة لإكترونيات الإنترنت / | HF5415.1265 .S394 2011 Auditing social media : a governance and risk guide / |
Includes bibliographical references and index.
""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media). We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- Provided by publisher.
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- Provided by publisher.
Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel.