Small business management / Hal B. Pickle, Royce L. Abrahamson

Includes bibliographical references

Entrepreneurship -- Ownership -- Franchising -- The business plan -- Sources of funds -- Location analysis -- Physical facilities -- Management strategy and employee relations -- Personnel management -- Microcomputers in small business -- Risk management -- Financial recordkeeping and cash control -- Accounting statements and analysis -- Purchasing -- Inventory control -- Marketing strategy and marketing research -- Pricing -- Consumer behavior and personal selling -- Promotional strategy -- Consumer credit -- Legal considerations -- Government control, assistance, and international marketing opportunities -- Appendix. Entrepreneur's business planning guide

Organized by functional areas such as marketing and finance, this text presents the techniques and methods used in the day-to-day management of a small business. This edition includes expanded coverage of women entrepreneurs, telemarketing, microcomputers and international marketing.