What you need to know about marketing / Simon Middleton.
نوع المادة :
نصاللغة: الإنجليزية West Sussex, UK: Capstone, 2011وصف:v, 268 pages : illustrations ; 20 cmنوع المحتوى:- text
- unmediated
- volume
- 9780857081506 (pbk)
- 0857081500 (pbk)
- HF5415 .M5335 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .M5335 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011129872 |
Includes index.
1. The Customers.--2. The Product.--3. The Market.--4. Branding.--5.Communicating.--6. Price and Place.--7. Strategy, Planning and Tactics.--8. The Third Age of Marketing.-- Conclusion.
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves.
