Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi
نوع المادة :
نصاللغة: الإنجليزية Abingdon, Oxon: Routledge, 2009وصف:xii, 222 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780415436311
- HC427 .A593 2009
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HC427 .A593 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011129777 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HC427 .A593 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011129778 |
Includes bibliographical references (pages 206-213) and index
The road to Cathay -- Through a glass darkly: China from a Western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form: the yi and li of organisation in China -- Doing business with the sojurners: the overseas Chinese communities -- Western and Chinese commercial thinking
"Doing Business in China is a general introduction to managing business enterprises in China. Aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China, this book offers a general framework for understanding Chinese business culture, along with a guide for acquiring further knowledge on China. It will be an invaluable resource for students of international business and management, and practitioners alike."--BOOK JACKET
