Religious commodifications in Asia : marketing gods / edited by Pattana Kitiarsa

Includes bibliographical references (p. 235-259) and index

Introduction : Asia's commodified sacred canopies / Pattana Kitiarsa -- Asia and the global economies of charisma / Robert P. Weller -- New spiritualities, the media, and the global religion : da Vinci code and The passion of Christ / Bryan S. Turner -- Commodifying blessings : celebrating the double-yang festivals in Penang, Malaysia and Wudang mountain, China / Jean DeBernardi -- Kuan To : the vegetarian festival in a peripheral southern Thai shrine / Erik Cohen -- Materializing merit : reflections on the symbolic economy of religious monuments and tourist-pilgrimage in contemporary Thailand / Marc Askew -- Buddha Phanit : Thailand's prosperity religion and its commodifying tactics / Pattana Kitiarsa -- Spirits of consumption and the capitalist ethic in Vietnam / Oscar Salemink -- 'Merchandizing' Hinduism : commodities, market and possibilities for enchantment / Vineeta Sinha -- McDonaldization of the megachurches : a case study of City Harvest Church, Singapore / Joy Tong Kooi Chin -- Islam as a symbolic commodity : transmitting and consuming Islam through public sermons in Indonesia / Akh Muzzaki -- Youth culture, commodities, and the negotiation of religious identity in Indonesia / Ronald Lukens-Bull