The marketing plan handbook / Marian Burk Wood.
نوع المادة :
نصاللغة: الإنجليزية الناشر:Boston : Prentice Hall, 2011تاريخ حقوق النشر: ©2011الطبعات:Fourth editionوصف:xiv, 210 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780137053506
- HF5415.13 .W663 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 .W663 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011129166 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.13 .W66 2014 The marketing plan handbook / | HF5415.13 W663 2004 Marketing planning [multimedia] : principles into practice / | HF5415.13 W663 2004 Marketing planning [multimedia] : principles into practice / | HF5415.13 .W663 2011 The marketing plan handbook / | HF5415.13 .Y378 2011 الاتجاهات الحديثة في التسويق / | HF5415.13 .Y378 2011 الاتجاهات الحديثة في التسويق / | HF5415.13 Z56 1997 Strategic Relationship Management : | Strategic relationship management : A Multi-Dimensional Perspective : Towards a New Co-Opetive Framework on Managing Marketing and Organizing a multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing / |
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
Whether you're marketing a new product, a special service, or yourself, a creative, well-researched, and practical marketing plan can make a real difference to your success. The Marketing Plan Handbook takes you through the entire planning process, one step at a time. The emphasis is on applying basic concepts of marketing strategy, tactics, and metrics to develop a marketing plan that is both effective and adaptable.
