Jackpot! : Harrah's winning secrets for customer loyalty / Robert L. Shook
نوع المادة :
نصاللغة: الإنجليزية الناشر:New York : Wiley, 2003تاريخ حقوق النشر: ©2003وصف:xiii, 332 pages, 8 unnumbered pages of plates : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780471263234
- HV6711 .S566 2003
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HV6711 .S566 2003 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011135312 |
Includes bibliographical references and index
Part I: The entrepreneurial spirit (1937-1978).--A risky business.--The house that Harrah built. Part II: Mergers, acquisitions, and expansion (1979-1994).--The Holiday Inns influence.--Leaving Nevada. Part III: Harvard comes to Vegas: Harrah's unique marketing strategy (through the present).--Formulating a marketing strategy.--Winning with people.--The IT commitment.--All customers are not created equal.--There's no business like the gaming business.
The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's.
