Free gift inside! : forget the customer ; develop marketease / Stephen Brown.
نوع المادة :
نصاللغة: الإنجليزية West Sussex, England: Capstone Publishing, 2003وصف:vi, 294 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781841125466
- HF5415 .B769 2003
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .B769 2003 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000005202 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .B769 2003 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30030000005203 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 B634 2003 Principles of marketing / | HF5415 B634 2003 Principles of marketing / | HF5415 .B769 2003 Free gift inside! : forget the customer ; develop marketease / | HF5415 .B769 2003 Free gift inside! : forget the customer ; develop marketease / | HF5415 .B83 2019 أصول و مضامين تسويق الخدمات / | HF5415 .B83 2019 أصول و مضامين تسويق الخدمات / | HF5415 .B83 2019 أصول و مضامين تسويق الخدمات / |
Includes bibliographical references (p. 255-290) and index.
Preface. Got them old, B1-B2, US visitors' visa blues.--Lesson 1. How to win business and infuriate people.-- Lesson 2. How to cope with canny customers.--Lesson 3. How to handle how-to marketing books.-- Lesson 4. How to trump the trick-or-treat.-- Lesson 5. How to employ exclusivity effectively.--Lesson 6. How to amplify.--Lesson 7. How to sell sham secrets.-- Lesson 8. How to entertain when entertainment is everywhere.-- Lesson 9. How to do a Harry Potter.-- Lesson 10. How to get out of jail free.--Lesson 11. How to bait the marketing mousetrap.
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article 'Torment Your Customers (They'll Love It' which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.
