The media equation : how people treat computers, television, and new media like real people and places / Byron Reeves & Clifford Nass
نوع المادة : نصاللغة: الإنجليزية California: CSLI Publications, 2002وصف:xiv, 305 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 157586052X
- 9781575860527
- 1575860538
- 9781575860534
- P96.A83 R448 2002
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 R448 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000004945 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 R448 2002 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30030000004946 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
Includes bibliographical references (pages 257-298) and index
1. The Media Equation -- 2. Politeness -- 3. Interpersonal Distance -- 4. Flattery -- 5. Judging Others and Ourselves -- 6. Personality of Characters -- 7. Personality of Interfaces -- 8. Imitating Personality -- 9. Good versus Bad -- 10. Negativity -- 11. Arousal -- 12. Specialists -- 13. Teammates -- 14. Gender -- 15. Voices -- 16. Source Orientation -- 17. Image Size -- 18. Fidelity -- 19. Synchrony -- 20. Motion -- 21. Scene Changes -- 22. Subliminal Images -- 23. Conclusions about the Media Equation
In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Authors Reeves and Nass present the results of numerous psychological studies that led them to the conclusion that people treat computers, television and new media as real people and places
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