Inspired! : take your product dream from concept to shelf / Vik Venkatraman.
نوع المادة : نصاللغة: الإنجليزية Hoboken, New Jersey: John Wiley, 2011وصف:xvii, 254 pages ; illustration ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780470638453
- HF5415.153 .V465 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.153 .V465 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000004959 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.153 .V465 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30030000004960 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.153 .S754 2018 The microeconomics of product innovation / | HF5415.153 T76 2002 Innovation management and new product development / | HF5415.153 T76 2002 Innovation management and new product development / | HF5415.153 .V465 2011 Inspired! : take your product dream from concept to shelf / | HF5415.153 .V465 2011 Inspired! : take your product dream from concept to shelf / | HF5415.153 W85 2011 Creating innovative products and services : the FORTH innovation method / | HF5415.153 W85 2011 Creating innovative products and services : the FORTH innovation method / |
Includes index.
Phase I: Development.-- Chapter 1: Develop the Idea.-- Chapter 2: Create Your Product.-- Chapter 3: Brand Marketing. -- Chapter 4: Design the Process. --Phase II: Launch.-- Chapter 5: Packaging a Product-- Chapter 6: Produce your Product and Platform. --Phase III: Rollout. --Chapter 7: Get Distribution, and Get on the Shelf.-- Chapter 8: Demonstrate Local Success.-- Chapter 9: Financing Primer.
"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers. Presents invaluable research as to producers, designers, distributors, and retailers. Divided into three easy-to-follow sections - Development, Launch, and Rollout. With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance."-- Provided by publisher.