Bringing your product to market-- in less than a year : fast-track approaches to cashing in on your great idea / Don Debelak

Rev. and expanded ed. of: Entrepreneur magazine's bringing your product to market / Don Debelak. 2nd ed. c2001

Includes bibliographical references (p. 362-371) and index

Preface: Welcome to the World of Inventing.-- Introduction: Fast-Track Inventing: A Game Anyone Can Play.-- PART I: PREPARE FOR SUCCESS.-- Chapter 1: Step 1.-- Evaluate Potential Ideas: Recognize the Moneymakers.-- Chapter 2: Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge.-- Chapter 3: Step 3. Build a Business Foundation: Line Up Key Helpers and Financing.-- Chapter 4: Step 4. Prepare for Kickoff: Decide on Patents and Prototypes.-- Chapter 5: Step 5. Choose the Right-Fast Track Strategy: Understand What Works Best for Your Product.-- PART II: THE FAST TRACK: LICENSING YOUR IDEA Chapter 6: Step 6A. Prove the Concept: Demonstrate Why Your Product Is "Hot".-- Chapter 7: Step 7A. Choose Your Targets: Determine Which Companies Will Benefit the Most.-- Chapter 8: Step 8A. Preserve Your Capital: Use Low-Cost Tactics for Landing a License.-- Chapter 9: Step 9A. Develop a Licensing Plan: Find the Quickest Way to Market.-- Chapter 10: Step 10A. Sell Your Concept: Create the Highest Value for Your Product.-- PART III: THE FAST TRACK: TURBO-OUTSOURCING.-- Chapter 11: Step 6B. Prove the Concept: Establish That the Product Will Make Money.-- Chapter 12 Step 7B. Choose Your Partners: Find Distribution and Manufacturing Partners to Accelerate Sales.-- Chapter 13: Step 8B. Preserve Your Capital: Encourage the Manufacturer to Pick Up the Up-Front Costs.-- Chapter 14: Step 9B. Develop a Marketing Plan: Create the Backup for a Successful Deal.-- Chapter 15: Step 10B. Sell Your Deal: Motivate Companies to Move Quickly.-- PART IV: THE LONG-TERM INVESTMENT: BUILDING A COMPANY.-- Chapter 16: Step 6C. Prove the Concept: Establish That the Product Will Make Money.-- Chapter 17: Step 7C. Choose Your Sales Strategy: Determine How to Become a Significant Market Force.-- Chapter 18: Step 8C. Preserve Your Capital: Structure Deals to Keep Control.-- Chapter 19: Step 9C. Develop a Business Plan: Creating High Value for Your Company.-- Chapter 20: Step 10C. Sell Your Product: Motivate Customers and Distribution.-- Appendix A: The Go-No-Go Decision Matrix.-- Appendix B: Checklists before Starting the Introduction Process.-- Appendix C: Sample Documents.-- Appendix D: Web Addresses for Inventor Stories.-- Glossary.-- Resources.-- Index.

"A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors."--Jacket