Trump University entrepreneurship 101 : how to turn your idea into a money machine / Michael E. Gordon ; foreword and chapter 1 by Donald Trump

Includes bibliographical references (pages 257-263) and index

Introduction : buckle up for your fantastic voyage -- Trump on entrepreneurship -- Unleash your entrepreneurial power -- Feel the fear--do it anyway -- Start right--build on the CUSTOMER model -- Find ideas in a turbulent world -- Select one (and only one) opportunity -- Exploit opportunities during challenging economic times -- Build your fortune as a technopreneur -- Bootstrap -- Plan for the war with your competitors -- Design your money machine -- Virtualize and globalize -- Harness Web 2.0 for competitive advantage -- Do well and do good -- Devise a winning strategy -- Project your growth and profitability -- Mobilize powerful resources quickly -- Develop a simple, effective business plan -- Become a win-win negotiator -- Raise money -- Fixate on the customer -- Launch your venture! -- Suffer growing pains joyfully

"If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times"--Resource description page

English