New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas

Includes bibliographical references (pages 319-333) and index

1. Learning from New Product Success -- 2. Aligning Strategic Opportunities. Starbucks Coffee Company / Leila M. Byczkowski and Kathleen S. McCarthy. Calyx & Corolla / Elisabeth A. Watson and Jennifer Zydney. Philips Electronics: The Compact Disc / Corain E.M. McGinn and Kristina Nordsten -- 3. Capitalizing on the Business Environment. Cellular One / Taylor T. Simmons and Duk-Ki Yu. Ault Foods Limited: Sealtest Parlour 1% / Soumitra Mukherjee and David Sanchez-Garcia. Paragliders / Jonathan W. Kohn and Gregory Schooley -- 4. Pursuing Market Acceptance. Slim-Fast Foods Company / Jennifer Sagawa and Fredrica Smithline. The Body Shop International / S. Luke Hodges and Diane E. Knaut. France Telecom: Minitel / Thomas K. Billington and Christian Riis-Hansen -- 5. Motivating the Organization. Gannett Company Inc.: USA Today / Phillip Ostwalt and Mitchell J. Peyser. Ford Motor Company: The Taurus / Mary E. Griffith and John W. Judge. Canon Inc.: Personal Copiers / Subhash Agrawal and Toshiyuki Ikuma -- 6. Creating New Product Ideas. Sunfish/Laser, Inc.: The Laser / Georgia Feldmann and Morris H. Hadley. Racing Strollers Inc.: Baby Jogger / Kathryn J. Cancro and Jeffrey O. Teach. Broderbund Software, Inc.: Where in the World is Carmen Sandiego? / Brian J. Giblin and Michael R. Levy -- 7. Designing New Products from Concepts. MCI Communications Corporation: Friends and Family / Jennifer L. Givens and James Kyle Lynch. Marriott International Inc.: Courtyard by Marriott / Thomas A. Rogers and Bradley Tirpak. Lever Brothers Company: Lever 2000 / Hidehisa Aoki and Mahan T. Tavakoli -- 8. Refining the New Product. Kimberly-Clark Corporation: Huggies Pull-Ups / Susan L. Aiken and Amy S. Nichols. Glaxo Holdings PLC: Zantac / Andrew P. Corsig, Thomas P. Soloway and Richard M. Stanaro. The Gillette Company: Sensor / Webster K. Fletcher and Katherine D. LaVelle -- 9. Tracking the New Product. Fuji Photo Film Company, Ltd.: QuickSnap / Wendy E. Hyer and Katherine A. Stocker. MTV Networks: MTV / David J. Benjack and J. Michael MacKeen. Snapple Beverage Corporation: Snapple Iced Tea / Christopher Melly and Michele A. Munn -- 10. Lessons from the New Product Success Stories

What are the secrets behind such spectacular new product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? Find out in New Product Success Stories, a book that takes you behind the scenes of 24 of the biggest new product success stories of the past few years. From repeat purchase and durable products such as Lever 2000 and Ford Taurus, to major technologies such as Cellular One, from services like Courtyard by Marriott, to retailers such as The Body Shop International, you're given a unique, firsthand look at how a wide range of innovative companies employed a variety of approaches to successfully developing and marketing their new products

New Product Success Stories was designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently, the book is organized according to such vital issues as: aligning strategic opportunities, capitalizing on the business environment, pursuing market acceptance, motivating the organization, creating new product ideas, designing new products from concepts, refining the new product, and tracking the new product. Each success story follows a similar format, offering a brief history of the product idea, a company profile, a blow-by-blow account of the development process, an explanation of the product's success in terms of factors both inside and outside the organization, and future prospects for both product and the company

Offering a unique opportunity to learn the secrets behind 24 sensational new product success stories, New Product Success Stories is an invaluable tool of survival in today's rapidly changing business world