Marketing research : tools & techniques / Nigel Bradley.
نوع المادة : نصالناشر:Oxford ; New York : Oxford University Press, 2007وصف:xxi, 531 pages : color illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780199281961 (pbk)
- HF5415.2 B655 2007
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 B655 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076420 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 B655 2007 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000076421 |
Includes bibliographical references and index.
Part 1: Research Preparation -- 1: Introduction to Marketing Research -- 2: Planning research -- Part 2: Data Collection -- 3: Secondary Research -- 4: Primary Research 5: Sampling -- 6: Questionnaires and Topic Guides -- 7: Qualitative Research -- 8: Quantitative Research -- Part 3: Analysis and Communication-- 9: Analysis -- 10: Reporting and Presentation -- Part 4: Marketing Research Applications --11: Business to Business Research -- 12: International Research -- 13: Audience Research -- 14: Advertising Research -- 15: Social Research.
Includes real research tools - genuine briefs and proposals from industry - and examples of poor or mishandled research practice, demonstrating what is 'unacceptable' in marketing research and not just what is exemplary.