عرض عادي
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.
نوع المادة :
نصاللغة: الإنجليزية الناشر:Boston : Pearson, 2015الطبعات:Eleventh Edition; Global editionوصف:604 pages : illustrations ; 29 cmنوع المحتوى:- text
- unmediated
- volume
- 9781292017419
- 1292017414
- HF5415.32 .S6 2015
المحتويات:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .S6 2015 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30020000049326 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .S6 2015 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000049342 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .S6 2015 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30020000049347 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.32 S6 2012 Consumer behavior : buying, having, and being / | HF5415.32 S6 2012 Consumer behavior : buying, having, and being / | HF5415.32 .S6 2015 Consumer behavior : buying, having, and being / | HF5415.32 .S6 2015 Consumer behavior : buying, having, and being / | HF5415.32 .S6 2015 Consumer behavior : buying, having, and being / | HF5415.32 .S85 2013 سلوك المستهلك و اتخاذ القرارات الشرائية : مدخل متكامل / | HF5415.32 .S85 2013 سلوك المستهلك و اتخاذ القرارات الشرائية : مدخل متكامل / |
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
