عرض عادي
Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
نوع المادة :
نصالناشر:New York : Routledge, 2019الطبعات:1 Editionوصف:130 pages; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138323179 (pbk. : alk. paper)
- 9781138323155 (hardback : alk. paper)
- HF5415 .P236 2019
المحتويات:
Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .P236 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000054123 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .P236 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000054122 |
Includes bibliographical references and index.
Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
