Quantitative research methods in consumer psychology : contemporary and data-driven approaches / edited by Paul M. W. Hackett.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781138182721 (pb : alk. paper)
- HF5415.32 .Q36 2019
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .Q36 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000102925 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .Q36 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000102924 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 P568 2009 The political economy of consumer behaviour : contesting consumption / | HF5415.32 P568 2009 The political economy of consumer behaviour : contesting consumption / | HF5415.32 .Q36 2019 Quantitative research methods in consumer psychology : contemporary and data-driven approaches / | HF5415.32 .Q36 2019 Quantitative research methods in consumer psychology : contemporary and data-driven approaches / | HF5415.32 R47 1999 Resisting McDonaldization / | HF5415.32 .R47 2006 Research in consumer behavior. Vol. 10 / | HF5415.32 .S5595 2020 Consumer behaviour and analytics / |
Includes bibliographical references and index.
Preface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index.