Advanced brand management : managing brands in a changing world / Paul Temporal
نوع المادة : نصاللغة: الإنجليزية Singapore: John Wiley, 2010الطبعات:2nd edوصف:xix, 350 pages : illustration ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780470824498 (hbk.)
- 0470824492 (hbk.)
- HD69.B7 T448 2010
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 T448 2010 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000004747 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 T448 2010 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30030000004746 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD69.B7 S564 2012 Brand management / | HD69.B7 S564 2012 Brand management / | HD69.B7 S564 2012 Brand management / | HD69.B7 T448 2010 Advanced brand management : managing brands in a changing world / | HD69.B7 T448 2010 Advanced brand management : managing brands in a changing world / | HD69.B7 U674 1995 Building brand identity : a strategy for success in a hostile marketplace / | HD69.B87 P53 2013 Critical thinking for strategic intelligence / |
Includes bibliographical references and index
The changing roles of brand management -- Building a brand strategy -- Positioning and brand management -- Brand architecture -- Three great dilemmas: brand stretch, brand revitalization, and brand deletion -- Total communications for brand management -- Relationship management, relationship brands, and the new digital world -- 'Long live the brand!': creating a brand culture -- Measuring brand success: market research and brand valuation
Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker