Global advertising practice in a borderless world / [edited by] Robert Crawford, Linda Brennan, Lukas Parker.
نوع المادة : نصاللغة: الإنجليزية الناشر:New York : Routledge, 2017الطبعات:1 Editionوصف:xvii, 236 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138918306 (hardback : alk. paper)
- 9781138918306 (paperback : alk. paper)
- HF5823 .G5625 2017
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 .G5625 2017 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000116885 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 .G5625 2017 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000118223 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5823 .F3712 2005 فن الإعلان : كيف تنتج و تدير إعلانا فعالا و حملة إعلانية ناجحة / | HF5823 .F3712 2005 فن الإعلان : كيف تنتج و تدير إعلانا فعالا و حملة إعلانية ناجحة / | HF5823 F55 2013 Advertising : strategy, creativity and media / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 G563 2011 The globalization of advertising : agencies, cities and spaces of creativity / | HF5823 G563 2011 The globalization of advertising : agencies, cities and spaces of creativity / |
Includes bibliographical references and index.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow -- Latin america and its influence on global creative advertising / Mensa Marta Torras -- Not an island : the symbiotic connection of the UK and global advertising industry / Matthew Hook -- Advertising in Western Europe : the influence of digital media and sustainability / Isidoro Arroyo-Almaraz and Lilia Ivana Mamic -- Advertising market in Central and Eastern Europe : case study of advertising market in Poland / Tomasz Domanski -- Advertising cultures and global influences in sub-Saharan Africa- Nigerian : South African and Kenyan Models / Rotimi Williams Olatunji -- Advertising in the Middle East & Western Asia : advertising culture and global influences / Reza semnani Jazani -- Indian advertising in the context of globalisation / Hari Sreekumar and Rohit Varman -- Advertising in Singapore : regional hub, global model / Peter Ling -- China : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the world / Jackie Dickenson and Robert Crawford -- From global to social : digital communication and the future of globalisation & advertising / Robert Crawford, Linda Brennan, Dang Nguyen and Lukas Parker.