عرض عادي
Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.
نوع المادة :
نصاللغة: الإنجليزية الناشر:Abingdon, oxon: Routledge, 2016الطبعات:Eigth Editionوصف:xxviii, 466 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780133357080 (pbk. : alk. paper)
- 0133357082 (pbk. : alk. paper)
- Marketing channels
- HF5415.129 .S75 2016
المحتويات:
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.129 .S75 2016 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000201076 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.129 .S75 2016 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000201075 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.129 .C97 1993 Unlocking Japan's markets : seizing marketing and distribution opportunities in today's Japan | HF5415.129 .D46 2018 Sales and marketing channels : how to build and manage distribution strategy / | HF5415.129 .D46 2018 Sales and marketing channels : how to build and manage distribution strategy / | HF5415.129 .S75 2016 Marketing channel strategy / | HF5415.129 .S75 2016 Marketing channel strategy / | HF5415.13 HF5415.13 Visual marketing : 99 proven ways for small businesses to market with images and design / | HF5415.13 HF5415.13 Visual marketing : 99 proven ways for small businesses to market with images and design / |
Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Cannel power -- Managing channel conflict -- Managing channel relationships.
