Marketing the Third Reich : persuasion, packaging and propaganda / Nicholas O'Shaughnessy.
نوع المادة :
نصاللغة: الإنجليزية الناشر:New York : Routledge, 2018الطبعات:1 Editionوصف:xiii, 290 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138060586 (pbk. : alk. paper)
- 9781138060562 (hardback : alk. paper)
- DD254 .O83 2018
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | DD254 .O83 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000115463 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | DD254 .O83 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000115461 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| DD253.6 .G78 1993 Hitler's SS | DD253.6 Y47 1997 Allgemeine-SS : the commands, units, and leaders of the General SS / | DD254 .O83 2018 Marketing the Third Reich : persuasion, packaging and propaganda / | DD254 .O83 2018 Marketing the Third Reich : persuasion, packaging and propaganda / | DD256.3 .M3613 1997 Courageous hearts : women and the anti-Hitler plot of 1944 / | DD256.3 .M3613 1997 Courageous hearts : women and the anti-Hitler plot of 1944 / | DD256.3 M6613 2003 Alternatives to Hitler : German resistance under the Third Reich / |
Includes bibliographical references and index.
Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
