عرض عادي
Retail location planning in an era of multi-channel growth / Mark Birkin, Graham Clarke and Martin Clarke.
نوع المادة :
نصاللغة: الإنجليزية الناشر:London ; New York, NY : Routledge, Taylor & Francis Group 2017وصف:xi, 246 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781409404071 (hardback)
- HF5429.275 .B573 2017
المحتويات:
Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers of change -- Measuring the attractiveness of retail stores or shopping centres -- Network optimisation -- Network reinvention -- E-retailing -- Big data analytics and retail location planning -- Conclusions.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429.275 .B573 2017 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000204301 |
Introduction -- The dynamics of retail store location -- GIS and models for retail planning and analysis -- Geodemographics and its role in retail marketing and location planning -- Model-based methods for store network planning -- Exploring retail demand: estimation methods and future drivers of change -- Measuring the attractiveness of retail stores or shopping centres -- Network optimisation -- Network reinvention -- E-retailing -- Big data analytics and retail location planning -- Conclusions.
