The 800-pound gorilla of sales : how to dominate your market / Bill Guertin

Includes index

Includes bibliographical references

1.Live large, take charge : why 800-pound gorillas think bigger than anyone else.-- 2. When you're really big, it's hard to hide anywhere : why 800-pound gorillas must be authentic.--3. Thank you, American tourister : why 800-pound gorillas get to rattle the cage.--4. No one's ever done it before : why 800-pound gorillas do what others won't.--5. Because they look good in blue tights : why 800-pound gorillas are heroes to those they serve.--6. The really strong silent type : how 800-pound gorillas talk less and do more. --7. One banana, two banana : how 800-pound gorillas add value. --8. Roarrrrr! : why 800-pound gorillas are the ones others quote. --9. Speak the language of yes, but take no for an answer : how 800 pound gorillas get beyond rejection in selling. --10. Where leopards hang out : why 800-pound gorillas know their competition. --11. It's more fun to beat your chest and roar : why 800-pound gorillas bring passion to all they do. --12. Foraging, shelter, and mating : why 800-pound gorillas master the fundamentals. --13. The action plan : how you will become the next 800-pound gorillas.

"The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business"--EBL