Non-bullshit innovation : radical ideas from the world's smartest minds / David Rowan.

Includes index.

Introduction -- 1 Embrace unmet needs -- 2 Empower your team -- 3 Hire pirates -- 4 Turn products into services -- 5 Enable moonshots -- 6 Incubate tomorrow's business -- 7 Prototype and measure -- 8 Become a platform -- 9 Find your blind spots -- 10 Mine the data -- 11 Engineer serendipity -- 12 Reframe your value -- 13 Build an ecosystem -- 14 Leverage emerging tech -- 15 Stretch the business model -- 16 Exploit a crisis -- Last word -- Acknowledgements -- Index.

David Rowan reports on his global quest to find truly bold visionary leaders who have recalibrated their businesses in radical ways so as to grow and succeed in the digital age. Rowan got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Nest, Twitter. Since then he has travelled the world and met countless other ambitious startups. He's heard talk of change agents and co-creation gurus, ideas portals and accelerators, make-a-thons and hackfests, paradigm shifts, pilgrimages to Silicon Valley and all sorts more corporate blather. But he's also discovered some genuinely exciting and transformative innovations, often in places you might least expect. And he's come away with practical takeaways for readers looking to apply these approaches immediately in their own businesses.