AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / A. K. Pradeep, Andrew Appel, Stan Sthanunathan.
نوع المادة :
نصاللغة: الإنجليزية الناشر:Hoboken, New Jersey : John Wiley & Sons, 2019وصف:xxiv, 240 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781119484066
- HF5410 .P73 2019
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5410 .P73 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000004709 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5410 .P73 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30030000005452 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5410 M375 2012 Marketing and business management / | HF5410 M375 2012 Marketing and business management / | HF5410 .P73 2019 AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / | HF5410 .P73 2019 AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / | HF5412 D69 2011 A dictionary of marketing / | HF5412 I92 1996 Dictionary of marketing / | HF5412 M47 1999 Marketing : the encyclopedic dictionary / |
Includes index.
1. Major Challenges Facing Marketers Today.--2. Introductory Concepts for Artificial Intelligence and Machine Learning for Marketing.--3. Predicting Using Big Data-Intuition Behind Neural Networks and Deep Learning.--4. Segmenting Customers and Markets -Intuition Behind Clustering Classification, and Language Analysis. --5. Identifying What Matters Most -Intuition Behind Principal Components, Factors, and Optimization.--6. Core Algorithms of Artificial Intelligence and Machine Learning Relevant for Marketing.--7.Marketing and Innovation Data Sources and Cleanup of Data.--8. Applications for Product Innovation.-- 9. Applications for Pricing Dynamics.-- 10. Applications for Promotions and Offers.-- 11. Applications for Customer Segmentation. -- 12. Applications for Brand Development, Tracking, and Naming. --13. Applications for Creative Storytelling and Advertising.-- 14.--The Future of AI-enabled Marketing, and Planning for. --15. Next- Generation Creative and Research Agency Models.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
