The iconist : the art and science of standing out / Jamie Mustard.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 1948836416
- 9781948836418
- HF5415.1255 .M87 2019
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .M87 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000062687 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .M87 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000062688 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1255 .M55 2019 ابتكر هوية للتغيير : دليل لرياديي الأعمال الاجتماعيين والمغيرين والمنظمات غير الربحية والمبتكرين المشاكسين / | HF5415.1255 .M55 2019 ابتكر هوية للتغيير : دليل لرياديي الأعمال الاجتماعيين والمغيرين والمنظمات غير الربحية والمبتكرين المشاكسين / | HF5415.1255 .M87 2019 The iconist : the art and science of standing out / | HF5415.1255 .M87 2019 The iconist : the art and science of standing out / | HF5415.1255 .P66 2012 The better mousetrap : brand invention in a media democracy / | HF5415.1255 .P66 2012 The better mousetrap : brand invention in a media democracy / | HF5415.1255 S23 2011 The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / |
Includes bibliographical references (pages 233-241) and index.
"With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort--simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory--and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods."--Amazon.com.