The little book of being brilliant / Andy Cope.

"As a seasoned author, Andy is going to extraordinary lengths to avoid ‘Deja Moo’ – the feeling that you’ve heard all this bull-shit before. He describes the new book thus: ‘I’m a big Led Zep fan but I don’t want their entire back catalogue because some of the early stuff makes my ears bleed. Ditto ‘positive psychology’. There’s an awful lot of content out there so this is my Greatest Hits CD. The very best bits from the fields of wellbeing and happiness, with no filler.’ The book will contain the very latest from the science of positive psychology, including insights from his own research, plus an array of material begged, borrowed and ‘rehashed’ from academia and self-help. Andy’s specialisms of attitudinal choice, emotional contagion, resilience, goal-setting and strengths will shine through, as will his stories, energy and humour. The book is designed to provoke thought as well as action. As such, there will be activities to complete and ‘homework’ that challenges readers to embed new ways of thinking. Most of all, the reader can expect quirkiness and fun. The content will include some or all of: Why happiness is the biggest mis-selling scandal of all time Why most people are a million miles away from feeling as great as they could Happiness lessons from around the world The absolute truth about money and happiness Small changes that will super-charge your career Why zebras don’t get ulcers Why you should stick up for Mondays How to create a 25th hour How to cure road rage (and all other types of rage) Top tips so you can feel amazing, often against the odds The cheat’s guide to positive parenting How to win the lottery guaranteed)"-- Provided by publisher.

"Sales handles: -Andy Cope is one of Capstone's bestselling authors, often topping the Amazon weekly sales charts for all of Wiley. -Andy Cope is very well connected, has an excellent social media presence, and has always been very active in promoting his books through author and social media channels. -His company, The Art of Brilliance, also run workshops and training where the author takes full advantage of the opportunities for promoting and selling the book. -The "Little Book" format has been very successful for Capstone, particularly in WHS travel where people pick up something short to read on the train. Market description: Primary Market: Motivated self-improvers, executives, leaders, managers, educators, coaches, trainers, students, professionals as well as people with busy jobs, high level demands, entrepreneurs, artists and those stuck in career/life limbo who are looking to address their happiness, wellbeing, efficiency and creativity. Secondary Market: Potential coaches. Travelers and commuters"-- Provided by publisher.