عرض عادي

Writing to persuade : how to bring people over to your side / Trish Hall.

بواسطة:نوع المادة : نصنصالناشر:New York : Liveright Publishing Corporation, a division of W.W. Norton & Company, [2019]الطبعات:First editionوصف:xiv, 206 pages ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9781631493058
الموضوع:تصنيف مكتبة الكونجرس:
  • PE1408 .H3134 2019
المحتويات:
Becoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!.
ملخص:"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"-- Provided by publisher.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة PE1408 .H3134 2019 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30020000064249
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة PE1408 .H3134 2019 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30020000064248

Includes index.

Becoming a writer -- Becoming an editor -- Running op-ed -- Dealing with celebrities -- Finding your voice -- When to go personal -- Know your audience -- You like dogs? So do i! -- Play on feelings -- The power of empathy -- Don't argue -- Tell stories -- Why facts matter, even when they don't -- Focus. Be specific. Prune. And kill the jargon -- Coming up with ideas -- How to please editors -- We believe what we believe -- The power of moral values -- What really changes people -- Coda : go forth!.

"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Hall spent years immersed in argument, passion, and trendsetting ideas--but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers--laid out in illuminating chapters such as 'Cultivate Empathy,' 'Abandon Jargon,' and 'Prune Ruthlessly.' Combining boisterous anecdotes with practical advice (relayed in 'tracked changes' bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century"-- Provided by publisher.

شارك

أبوظبي، الإمارات العربية المتحدة

reference@ecssr.ae

97124044780 +

حقوق النشر © 2024 مركز الإمارات للدراسات والبحوث الاستراتيجية جميع الحقوق محفوظة