Chinese and Indian medicine today : Branding Asia / Md. Nazrul Islam

Includes bibliographical references (pages 195-206) and index

Preface; Contents; About the Author; Abbreviations; List of Tables; 1 Introduction; 1.1 Introduction; 1.2 Medical Tradition in China: From Historical Time to Date; 1.3 Historical Preview of the Medical Tradition in India; 1.4 China-India: Some Basic Demographic and Health Indicators; 1.5 Conceptual Framework of This Book; 1.5.1 Western Hegemony; 1.5.2 Decline and Revival from Nationalist Inspiration; 1.5.3 Global Commodification; 1.6 Methodology; 1.7 Outline of Chapters; 2 History, Theory, and Method from the Classical Texts; 2.1 Introduction; 2.2 History; 2.2.1 God and Divinity in Medicine

2.2.2 Development of Drug and Prescriptions2.3 Theories; 2.4 Methods; 2.5 Rules of Preserving Health and Prevention of Disease in Chinese Medicine and Ayurveda; 2.5.1 A Routine of Food and Dietary Practice; 2.5.2 A Routine of Sleep and Non-celibacy to Preserve Health; 2.5.3 A Routine of Seasonal Regimen to Maintain Health; 2.6 Medical Practitioners in Chinese Medicine and Ayurveda; 2.7 Conclusion; 3 Professionalization According to Western Line: Education and Health Service Delivery; 3.1 Introduction; 3.2 Evolution of Indigenous Medical Education in China and India

3.3 Contemporary Education in China and India3.4 New Development; 3.4.1 Integrated Medical Practice/Cross Practice; 3.4.2 Becoming a Doctor and Compete with the Practitioners of Western Medicine; 3.4.3 Social Status and Prestige; 3.5 Challenges of Professionalized Education and Practice; 3.6 Reviving Indigenous Medicine and Replicating Western Hegemony; 3.7 Conclusion; 4 Commodification and Commercialization; 4.1 Introduction; 4.2 Indigenous Medicine as a Health Commodity in China and India; 4.2.1 Beijing Tong Ren Tang: An Oldest and Largest Chinese Herbal Drug Manufacturer

4.2.2 Dabur India Ltd: One of the Largest Ayurvedic Drug/Health Product Manufacturers4.3 Post Open Door Development; 4.3.1 Creating New Brands; 4.3.2 Diversification of Business and Rise of Subsidiary Group Companies; 4.4 Commodifying Indigenous Medicine in China and India: Common Trends; 4.4.1 Mass Marketing; 4.4.2 Use of Mass Media; 4.4.3 Drug Standardization!!; 4.5 Conclusion; 5 Manufacturing Magic Bullets; 5.1 Introduction; 5.2 Textual Representation in China; 5.3 Contemporary Situation in China; 5.4 Vedic Representation of Male Sexuality and Recent Development

5.5 Women's Beauty as Ayurvedic Commodity5.6 Conclusion; 6 New Consumption: Rise of Health Tourism; 6.1 Introduction; 6.2 Defining Health Tourism; 6.3 Indigenous Medicine as Health Tourism Product Niche in China and India; 6.4 Health and Wellness in Contemporary China and India; 6.4.1 Ocean Spring Resort, Zhuhai, China; 6.4.2 Dragon Union Foot Massage Center, Zhuhai, China; 6.4.3 The Vedic Village, Kolkata, India; 6.5 Major Product Line and Services Under Wellness Health Tourism; 6.5.1 Massage; 6.5.2 Holistic Healing and Wellness; 6.5.3 Ayurvedic Dinacharya (Daily Regimen)

This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China and India and finds that modern students and graduates in these countries perceive Asian medicine to be as important as Western medicine. There is a growing tendency to integrate Asian medicine with Western medical thought in the academic curriculum that has led to a gradual decline of Asian medical thought and practices. At the same time, there has been a massive rise in patent drugs, health products and cosmetics being sold under the brand names of Asian medicine or herbal medicine. Most of these drugs and health products do not follow the classical formulas found in the Asian medical texts. The book analyses these texts and concludes that contemporary Asian medicine rarely follows the classical texts, and in fact uses Asian medicine brands to sell Western health products and practices. With a particular focus on the formal and professional sector of Chinese herbal medicine and Indian ayurvedic medicine in urban areas, this book appeals to a broad readership, including undergraduate students and academics as well as non-experts. Md. Nazrul Islam is an Associate Professor in the General Education Office, United International College, Beijing Normal University-Hong Kong Baptist University. He was a Visiting Associate Professor in the School of Population and Public Health, University of British Columbia (2015-16) during which time he completed this book manuscript