The development of marketing management : the case of the USA, c. 1910-1940 / Kazuo Usui.
نوع المادة : نصاللغة: الإنجليزية Abingdon, Oxon: Routledge, 2018وصف:xii, 166 pages : ill. ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138622685
- HF5415.1 .U88 2018
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1 .U88 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000063214 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1 .U88 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000063213 |
Includes bibliographical references (p. [131]-162) and index.
An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.