Games and gamification in market research : increasing consumer engagement in research for business success / Betty Adamou.

The impact of low participant engagement in market research -- The surprising similarities between digital games and online surveys -- Debunking common misconceptions in market research about games and gamification -- Games and gamification: exploring definitions and why games are so engaging -- The differences and similarities between games and gamification -- An ontology of game-based research methods: defining research-games, gamified research and surveytainment -- The scientific foundation for using game-based research methods: the six vital states and their benefit to market research -- Game culture: a showcase of intrinsic engagement to help market researchers -- How games and gamification are used for engagement and data collection outside of research and entertainment -- The triple e effect : games as engaging, emotive and experiential simulations for research and insight -- Case studies and results from game-based research -- Things to consider before using games and gamification for market research -- World of design : overview -- Ethics guidelines for designing and making game-based surveys -- A vocabulary of play for game-based research: game terminologies and inspiration -- Game-based research design: ten tips for building the right foundations -- Overcome these four concerns about game-based survey design -- Design your game-based research: play "20 for 20" -- World of making : overview -- Stakeholder onboarding and preparing to build your game-based survey design -- Build mode : create, playtest, maintain and launch your game-based survey -- Analysing the quality of game-based research designs -- Building a career in game-based research -- The future of game-based research -- Final words -- Index.