Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.
نوع المادة :
نصاللغة: الإنجليزية تاريخ حقوق النشر: �2018الطبعات:Second editionوصف:xvi, 345 pages : illustrations (black and white) ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749483319
- 0749483326
- GT3405 .D69 2018
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات Temporary Shelves | الرفوف المؤقتة | GT3405 .D69 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000103455 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات Temporary Shelves | الرفوف المؤقتة | GT3405 .D69 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000103454 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: Temporary Shelves | الرفوف المؤقتة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| GT3405 .B468 2017 The practical guide to organising events / | GT3405 .B468 2017 The practical guide to organising events / | GT3405 .B87 2014 The business of events management / | GT3405 .D69 2018 Event planning and management : principles, planning and practice / | GT3405 .D69 2018 Event planning and management : principles, planning and practice / | GT3405 .J66 2018 Sustainable event management : a practical guide / | GT3405 .J66 2018 Sustainable event management : a practical guide / |
First published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences."
