عرض عادي
Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.
نوع المادة :
نصاللغة: الإنجليزية الناشر:London ; New York, NY : Kogan Page, 2018الطبعات:1 Editionوصف:xxvii, 283 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749480370 (pbk.)
- HF5415 .D48856 2018
المحتويات:
The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .D48856 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000103452 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .D48856 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000103453 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 .D3912 1988 التسويق / | HF5415 .D486 1994 The marketing casebook : cases and concepts | HF5415 D4874 1995 Dictionary of marketing terms / | HF5415 .D48856 2018 Advanced marketing management : principles, skills and tools / | HF5415 .D48856 2018 Advanced marketing management : principles, skills and tools / | HF5415 .D53 2013 Marketing essentials / | HF5415 .D53 2013 Marketing essentials / |
Includes bibliographical references and index.
The need for the new marketer -- Neuroscience skills: marketing and the human brain -- Predictive skills: marketing and data intelligence -- Innovation skills: marketing and creative thinking -- Adaptability skills: marketing and decision making -- The 4eps marketing mix, part 1: empathic product and experiential price -- The 4eps marketing mix, part 2: ever-present place and engaging promotion -- Reorganizing the marketing function -- Marketers: the new transformational leaders -- Glossary -- Index.
