عرض عادي
Implementing key account management : designing customer-centric processes for mutual growth / Javier Marcos, Mark Davies, Rodrigo Guesalaga and Sue Holt.
نوع المادة :
نصاللغة: الإنجليزية الناشر:New York : Kogan Page Ltd, 2018الطبعات:1 Editionوصف:xvii, 329 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749482756 (pbk.)
- HG173 .M317 2018
المحتويات:
Introduction to implementing key account management -- Re-engaging strategic customers -- Adopting key account management -- Building customer understanding and value planning -- Developing customer relationships -- Developing winning offerings -- Creating compelling customer value propositions -- Co-creating value with key customers -- Designing customer-centric approaches and processes -- The role of the key account manager and the kam team -- Measuring KAM performance -- Motivating, incentivizing and rewarding for KAM -- KAM and procurement: the buyer's perspective and value-based negotiation -- International key account management -- Assessing your KAM programme: a framework -- The KAM framework -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HG173 .M317 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000103843 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HG173 .M317 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000103842 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HG173 .M273 2019 The making of finance : perspectives from the social sciences / | HG173 .M273 2019 The making of finance : perspectives from the social sciences / | HG173 .M317 2018 Implementing key account management : designing customer-centric processes for mutual growth / | HG173 .M317 2018 Implementing key account management : designing customer-centric processes for mutual growth / | HG173 .M3936 1994 Financial markets and institutions : the global view | HG173 M398 2003 Finance : introduction to institutions, investments, and management / | HG173 M63 2000 Modernizing financial systems / |
Includes index.
Introduction to implementing key account management -- Re-engaging strategic customers -- Adopting key account management -- Building customer understanding and value planning -- Developing customer relationships -- Developing winning offerings -- Creating compelling customer value propositions -- Co-creating value with key customers -- Designing customer-centric approaches and processes -- The role of the key account manager and the kam team -- Measuring KAM performance -- Motivating, incentivizing and rewarding for KAM -- KAM and procurement: the buyer's perspective and value-based negotiation -- International key account management -- Assessing your KAM programme: a framework -- The KAM framework -- Index.
