عرض عادي
Consumer behaviour and analytics / Andrew Smith.
نوع المادة :
نصاللغة: الإنجليزية الناشر:New York : Routledge, 2020الطبعات:1 Editionوصف:xi, 204 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138592650 (pbk. : alk. paper)
- HF5415.32 .S5595 2020
المحتويات:
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .S5595 2020 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000103831 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .S5595 2020 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000103829 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.32 .Q36 2019 Quantitative research methods in consumer psychology : contemporary and data-driven approaches / | HF5415.32 R47 1999 Resisting McDonaldization / | HF5415.32 .R47 2006 Research in consumer behavior. Vol. 10 / | HF5415.32 .S5595 2020 Consumer behaviour and analytics / | HF5415.32 .S5595 2020 Consumer behaviour and analytics / | HF5415.32 S6 2004 Consumer behavior : buying, having, and being / | HF5415.32 S6 2004 Consumer behavior : buying, having, and being / |
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
