Omnichannel retail : how to build winning stores in a digital world / Tim Mason with Miya Knights.
نوع المادة : نصاللغة: الإنجليزية الناشر:London : New York ; Kogan Page, 2019وصف:xiv, 203 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749484460
- 0749484462
- 9780749498115
- 0749498110
- HF5429 .M329 2019
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 .M329 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000111114 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 .M329 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000111087 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5429 .M3214 2012 The market makers : how retailers are reshaping the global economy / | HF5429 .M3214 2012 The market makers : how retailers are reshaping the global economy / | HF5429 .M3214 2012 The market makers : how retailers are reshaping the global economy / | HF5429 .M329 2019 Omnichannel retail : how to build winning stores in a digital world / | HF5429 .M329 2019 Omnichannel retail : how to build winning stores in a digital world / | HF5429 .R3448 2013 How to sell to retail : the secrets of getting your product to market / | HF5429 .R3448 2013 How to sell to retail : the secrets of getting your product to market / |
Includes bibliographical references and index.
The digital imperative -- Analogue learnings -- Loyalty is dead -- Your location in the physical world -- The digitally augmented store -- Mobile makeover -- Data-based retailing -- Performance marketing -- The importance of e-commerce -- New media, new content -- Lessons learned -- Index.
According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.
Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.