The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird
نوع المادة : نصاللغة: الإنجليزية الناشر:London ; New York, NY : Kogan Page Limited, 2018تاريخ حقوق النشر: ©2018وصف:xviii, 235 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749482480
- 0749482486
- HF5415.1255 .W578 2018
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .W578 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000112091 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .W578 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000112090 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 .W578 2018 The Gen Z frequency : how brands tune in and build credibility / | HF5415.1255 .W578 2018 The Gen Z frequency : how brands tune in and build credibility / | HF5415.126 HF5415.126 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / | HF5415.126 HF5415.126 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / |
Includes bibliographical references and index
Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence media valuation -- Conclusion: tune in to the frequency of Gen Z -- Glossary -- Index