عرض عادي
Flying off course : airline economics and marketing / Rigas Doganis.
نوع المادة :
نصاللغة: الإنجليزية الناشر:London ; New York : Routledge, Taylor & Francis Group, 2019الطبعات:Fifth Editionوصف:xvi, 341 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138224247 (pbk. : alk. paper)
- HE9780 .D64 2019
المحتويات:
Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE9780 .D64 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000112396 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE9780 .D64 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000112395 |
Revised edition of the author's Flying off course, 2010.
Includes bibliographical references (pages 334-337) and index.
Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index.
