Social media marketing : theories & applications / Stephen Dahl.
نوع المادة :
نصاللغة: الإنجليزية الناشر:Los Angeles ; London : SAGE, 2018تاريخ حقوق النشر: �2018الطبعات:Second edition; 2Eوصف:xi, 277 pages ; 24 cmنوع المحتوى:- text
- still image
- unmediated
- volume
- 9781473982345
- 1473982332
- 9781473982338
- HF5415.1265 .D343 2018
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .D343 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000113510 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 .D343 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000113500 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.1265 .C65 2011 Learn marketing with social media in 7 days : master facebook, linked & twitter for business / | HF5415.1265 .C65 2011 Learn marketing with social media in 7 days : master facebook, linked & twitter for business / | HF5415.1265 .D34 1996 Internet commerce | HF5415.1265 .D343 2018 Social media marketing : theories & applications / | HF5415.1265 .D343 2018 Social media marketing : theories & applications / | HF5415.1265 D57 2002 Directory of international direct and e-marketing : a country-by-country sourcebook of providers, legislation and data. | HF5415.1265 D73 2012 Social marketology : improve your social media processes and get customers to stay forever / |
First published: 2015.
Includes bibliographical references and index.
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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