Routledge handbook of political advertising / edited by Christina Holtz-Bacha and Marion R. Just.
نوع المادة :
نصاللغة: الإنجليزية الناشر:New York, NY : Routledge, 2017وصف:xix, 417 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138908307 (hbk)
- Handbook of political advertising
- JF2112.A4 R68 2017
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JF2112.A4 R68 2017 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000202859 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| JF2112.A4 P65 2011 Political marketing / | JF2112.A4 P65 2011 Political marketing / | JF2112.A4 P65 2011 Political marketing / | JF2112.A4 R68 2017 Routledge handbook of political advertising / | JF2112.A4 W47 1997 Air wars : television advertising in election campaigns, 1952-1996 / | JF2112.C28 G46 2020 Gendered electoral financing : money, power and representation in comparative perspective / | JF2112.C28 G46 2020 Gendered electoral financing : money, power and representation in comparative perspective / |
Includes bibliographical references and index.
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Mart�in D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Ald�e & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro L�opez-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jir�ak & Anna Matukov�a -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jol�an R�oka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Ju�arez-G�amiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa S�adaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel Garc�ia-S�anchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.
