Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva.
نوع المادة : نصاللغة: الإنجليزية الناشر:London, United Kingdom : Kogan Page, 2020تاريخ حقوق النشر: �2020وصف:xxx, 293 pages : illustrations ; 25 cmنوع المحتوى:- text
- still image
- unmediated
- volume
- 9780749483609
- 0749483601
- 9781789660401
- 1789660408
- HD69.B7 M556 2020
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 M556 2020 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000091186 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 M556 2020 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000091185 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD69.B7 L87 2004 Brands : the logos of the global economy / | HD69.B7 L87 2004 Brands : the logos of the global economy / | HD69.B7 M556 2020 Global brand management : a guide to developing, building and managing an international brand / | HD69.B7 M556 2020 Global brand management : a guide to developing, building and managing an international brand / | HD69.B7 P39 2016 Brand valuation / | HD69.B7 P39 2016 Brand valuation / | HD69.B7 P47 2019 Perspectives on purpose : leading voices on building brands and businesses for the twenty-first century / |
Includes bibliographical references and index.
"In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition, yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. [This book] explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories, and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential"--Publisher marketing.