Mastering the world of selling : the ultimate training resource from the biggest names in sales / Eric Taylor, David Riklan

Includes bibliographical references and index

Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales; Contents; Foreword; Introduction; Your Past and Present Hold the Key to Your Future; Chapter 1: Collaboration; Chapter 2: Living Your Vows in a Whirlwind Economy; Chapter 3: Ninety Percent of All Sales Force Training Fails; Chapter 4: Eleven Telephone Tips to Effectively Reach Out and Touch Others; Chapter 5: The ''At-Leaster'' Phenomenon; Chapter 6: Confronting the CRM Challenge; Chapter 7: Rethinking Sales Success; Chapter 8: Selling for the Independent Professional

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training; Lack of formalized sales training, resources, and methodologies provided by their companies; Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies; A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services. Mastering the W

English